Unpacking the Future of Sustainable Packaging

On 6th July 2020, FEFCO co-hosted a virtual panel with Politico. The debate centred around the title of ‘Unwrapping the future of sustainable packaging’ and attracted 2700 unique viewers, eager to know what will come next for packaging in a post-coronavirus recovery.

The Packaging Portal go into depth about what was discussed during the debate.

The virtual panel considered many topics and opinions during the debate, such as the EU Commission’s Circular Economy Action Plan and its objectives to prevent waste. Other topics that were discussed including the design of packaging, the role of EPR (Extended Producer Responsibility), how consumers are involved, the implementation of the Packaging and Packaging Waste Directive and the tax on plastics. Speakers also debated how businesses could be incentivised with one proposing to encourage producers to consider the end of life of a product from the design phase which could accelerate the transition to a greener economy.

During the coronavirus pandemic, packaging has been recognised for its essential role, and the consumers ordering online to their home have become more aware of the vital function packaging plays. At the event, panellists believed that it was the right moment to work together to find innovative and fit-for-purpose solutions that can respond to the increasing need for sustainability.

During the event, the audience responded to several polls, so the viewers could have their opinions heard regarding the future of sustainable packaging. One poll asked what is needed to make packaging more sustainable, and the majority voted that reducing the complexity of materials and products would be a sure-fire way of doing this.

In his closing remarks, Fady Gemayel, FEFCO President informed the viewers, “Corrugated is an example for sustainable circular packaging as it is made on average from 89% recycled paper. Corrugated is also an active player of the bioeconomy.” He added, “Corrugated already has established structures in place for efficient recycling that allows for the highest recycling rates of all materials. We are best in class. EU institutions have recognised the need for a sustainable economy, and we are happy that we can support this process by producing a real sustainable product.”

You can watch the whole event here.